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A’Lelia Bundles Continues Her Great-Great-Grandmother Madam C.J. Walker’s Legacy – Black Girl Nerds


A’Lelia Bundles Continues Her Great-Great-Grandmother Madam C.J. Walker’s Legacy – Black Girl Nerds

Written By: Sierra Lyons

Madam C.J. Walker was the first woman to earn a personal fortune of $1 million in the United States. The hair mogul revolutionized hair care products for African Americans when access to a variety of products for textured hair was minimal. Over 100 years since Walker launched her brand, MADAM by Madam C.J. Walker is hitting shelves nationwide with over 11 new products. A’lelia Bundles, Walker’s great-great-grandaughter, and Cara Sabin, CEO of Sundial Brands, are passionate about continuing Walker’s legacy of accessibility and care with modernized hair care solutions. They chatted with BGN over email on February 8, 2022, about the line’s new products.

A’Lelia, how does it feel to carry on your great-great-grandmother’s legacy of hair care?

A’Lelia Bundles: I am thrilled to continue my great-great-grandmother’s legacy with the launch of MADAM by Madam C.J. Walker in partnership with the stellar Black women leaders at Sundial Brands and Walmart. We worked together to merge 100 years of research, development, science, and technology to ensure that the products are as innovative and effective as the original MADAM C.J. Walker line. This collection embodies Madam Walker’s spirit of empowerment and pays homage to modern women of color.

Cara Sabin

The expression goes that hair is a woman’s crown and glory. How important is it to you for Black women to have hair products that are affordable and accessible?

Cara Sabin: With the launch of MADAM by Madam C.J. Walker, it was important to us that all of the products in the line were accessible and affordable for everyone. By partnering with Walmart, we can bring our customers a quality and coveted line of products at an affordable price point.

What are some of your favorite products from the line, and why?

Bundles: The damage-defying Scalp to Strand System gives consumers the freedom and confidence to style their hair the way they want when they want. The line features 11 products. This haircare regimen takes cues from Madam C.J. Walker’s original philosophy: healthy, strong…

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