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Black-Owned Toy Company Strikes Deal to Create Proud Family Dolls, Figurines for Disney and Marvel


Black-Owned Toy Company Strikes Deal to Create Proud Family Dolls, Figurines for Disney and Marvel

World of EPI (Entertainment, Publishing and Inspiration), the leading multicultural toy manufacturer, announced a collaboration with Disney Consumer Products, Games and Publishing to create fashion dolls, collectible figurines, and accessories for the new Disney+ series “The Proud Family: Louder and Prouder” and the upcoming Marvel’s “Moon Girl and Devil Dinosaur” series on Disney Channel.

World of EPI will create a series of 10” fashion dolls with rooted hair, collectible figurines, poseable plush, role-play accessories, and more based on the ethnically diverse characters. Each doll and figurine will exemplify the distinct characteristics of each character, and celebrate diversity, self-love, and empowerment.

“It speaks volumes that Disney has collaborated with us on these high-profile projects,” said Dr. Lisa Williams, founder of World of EPI, said according to a release provided to BLACK ENTERPRISE.

“Our mission is to create dolls so children of all ethnicities and colors can grow up seeing a true representation of their beauty. What a dream to create licensed dolls and toys for these powerhouses Disney and Marvel properties. Together we’re changing how Black and brown children everywhere embrace their own beauty and build their confidence.”

The World of EPI is committed to authentic representation to help children see their true beauty and brilliance. The company creates unique sculpts that are true pieces of art, created to empower all kids. The characters have beautiful full lips, custom-blended skin tones and more representative articulated bodies. The collections feature hair textures and styles ranging from afro, afro puffs, wavy, braids and straight.

Everything is mindfully and intentionally done to represent the beauty in multicultural children. 

“The Proud Family: Louder and Prouder,” the highly-anticipated revival of the groundbreaking Disney Channel series, The Proud Family, is set to debut Feb. 23 on Disney+. The upcoming series will pick up the story of its central character, Penny Proud, and include her madcap family: parents Oscar and Trudy, twin siblings…

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