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Michelob ULTRA Teams with NBA JAM for NBA All-Star ’90s Experience Featuring Fat Joe, DJ Jazzy Jeff & Hoops Legends


Michelob ULTRA Teams with NBA JAM for NBA All-Star ’90s Experience Featuring Fat Joe, DJ Jazzy Jeff & Hoops Legends

“Boomshakalaka” won’t just be another iconic line belted by NBA JAM announcer Tim Kitzrow because Michelob ULTRA is on fire and 1993 is in the air. Michelob ULTRA, the NBA’s official beer partner and a brand that always reminds us that joy is key, is bringing all the nostalgic feels to basketball fans around the world at NBA All-Star 2022, in honor of the league’s 75th anniversary.

Michelob ULTRA is encouraging fans to “Enjoy it Like It’s 1993” by bringing the excitement of the game to life both electronically and on the ground in Cleveland through a fire partnership with NBA JAM and some of the ’90s most renowned players, personalities, and musicians.

“There is something special about NBA JAM and the power it had to bring real joy to so many people over the years,” said three-time NBA champion and seven-time All-Star James Worthy. “I’m excited that Michelob ULTRA is giving me the opportunity to take a trip down memory lane with fellow legendary players and fans.”

To encourage people to ‘Enjoy It Like It’s 1993,’ the outstanding light beer is ready to take fans on a nostalgic voyage through the 1990s:

During NBA All-Star 2022, only select local bars in Cleveland, Rocket Mortgage FieldHouse, and Boom Shaka Laka’s barcade will sell NBA JAM-inspired, limited-edition cans featuring memorable catch phrases and imagery from the game.

Fan photographs will be converted into their own 16-bit avatar inspired by the game by tweeting a selfie to @MichelobULTRA with the hashtag #ULTRAJAM.

Fans can get apparel from the NBA Jam ‘Time Capsule Collection’ and ultra-exclusive premium products that will be dropping throughout NBA All-Star 2022, including limited special NBA JAM x ULTRA arcade systems, by visiting, an amazing 90’s styled website.

Michelob ULTRA has teamed up with original NBA JAM characters Clyde Drexler, Dikembe Mutombo, Dominique Wilkins, and James Worthy, as well as NBA luminaries Clyde Drexler, Dikembe Mutombo, Dominique…

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