Taco Bell has announced their plan to have a subscription service yet.
For $10 a month customers can get one taco per day for 30 consecutive days. The national program, called Taco Lover’s Pass, is available to purchase beginning Thursday for members of its rewards program who have downloaded the Taco Bell app according to KSL. A few different tacos are included in the subscription, including a soft taco, spicy potato soft taco, crunchy tacos and its Doritos tacos. Once someone subscribes to it, a special section within the app is unlocked and customers can add a taco to their cart during the checkout process.
Taco Bell tested the program in September 2021 in Tucson, Arizona. The store experimented with a price point between $5 to $10 and said in a release that it grew its rewards program by 20%. The Doritos Locos Tacos Supreme was the most redeemed taco.
Taco Bell hopes the trial turns casual customers into regular customers and increase enrollment in its loyalty program. The idea is to lure people in with a free taco and hope they add more to their order and increase the amount they spend at the restaurant. It also gives restaurant owners information about ordering habits that help target diners with customized deals.
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